One of the more important, and more underrated, aspects of running a business is the connection between branding and office design. Namely, proper office branding is centred on having your office reflect the value and themes of your company. You want it to personify what your company stands for, to present its essence.
Now, this isn’t just covering every inch of your office with logos, slogans, designs (although this can help). It’s more about reflecting its personality. A high-level law firm might prefer something classy, serious, professionalism above all else. You want deep, dark colours, wood everywhere, even give it a kind of old-timey look. On the other hand, a tech start-up’s office might have a more relaxed design, reflecting the flexible and out-of-the-box approach it might have to live.
This is all well and good of course, but we understand that you need to be convinced of its effectiveness. If we piqued your interest, simply read the article below. We are certain you will be convinced on just how important office design is for branding.
It gets you more clients
First impressions are vital for your success, and one of the best ways you can leave one is through your office. When a client visits your workplace, he or she will immediately get a vibe or the entire place. A professional company with content employees, clean, elegant, stylishly designed, will make a client want to return as often as possible. On the other hand, a dirty, depressing looking office will make them want to leave as soon as possible.
A stylishly set up office fosters confidence. If people see that your office is tastefully decorated, they will believe that you are probably successful at what you do, since you can afford to get such work done.
Employee loyalty is a crucial asset. Loyal employees work longer, they are more motivated, more efficient. Furthermore, a loyal employee will stay with you when the going gets tough, instead of just jumping ship at the first opportunity. A great way to foster loyalty is through branding in your office design. Getting professional workplace design and build done will cement the style and the elegance (or casualness) you are trying to achieve.
A properly designed office will instil a sense of pride in your employees, it will actually get them to look forward to work. A design done in this manner makes your office just much more pleasant and attractive. However, it also creates a sense of unity, it pushes forward the idea that you are all one big family. Another benefit here is that high loyalty means low turnover and increased morale.
Does wonders for motivation
In line with the previous point, a pleasant work environment will seriously motivate people for further work. A sense of comfort and a sense of pleasing aesthetics will make people become more productive. Furtherer, a pleasant and comfortable work environment enhances creativity, because people are just more relaxed, and they are under less stress.
Furthermore, the feeling of being part of something larger than themselves will help people focus more. Branding within the offices fosters a sense of cooperation, it makes people feel like they are all part of a team.
Your office represents your company
The final point here is that your office is a representation of your company. No matter if you are part of a larger business, or if it’s just you, a couple of employees, and one single branch, the office represents you. Just like how an employee attending a conference serves as a representative and ambassador for your company, your office acts in the same way. It serves as the ultimate first impression for people who look at it from afar, and for people actually entering your office.
Your brand is as important to your company as much as the products you sell and the services you provide. This means you should do everything to build it, and one of the best ways to do just that is by redesigning your office. Setting it up in the proper way, keeping it reflecting your brand and your company values means you will foster loyalty, and get more clients. Furthermore, you will be more in line with the marketplace and will have a better face you can present the world with.